OtterBox, based in Fort Collins, Colorado, decided to open its first and only retail experience in the heart of downtown. Named the OtterShop, this space presents a rich, interactive experience to provide customers a brand and product experience. The space was designed to excite through immersive experiences, inform using demonstrations and practical cases, the ability to play with the products, and to connect OtterBox with the customer’s lifestyle. Even after hours, a custom case display that was designed and built by the design team, showcases projected images for a dynamic display. The kit of part ‘boxes’ allows OtterShop staff to quickly reconfigure and update displays or transform into event spaces for unique programs or celebrations. The OtterShop logos used on store t-shirts, glassware, and bags, were also created by the design team for an overall brand integration.
“We really wanted to find a design team that we would be able to build a relationship with. We didn’t want to work with a team that was simply there to take our money. We wanted to work with a team that would get to know us, identify our true needs and work on developing the best solution for us.” — Kasey Zia, manager or Retail Experience, Otterbox Products